THE BRIEF
Integrity Tyres is a family-run, independently owned business that doubled its footprint from 3 to 6 stores in just 12 months. With rapid growth came a familiar challenge: keeping messaging tight and consistent across multiple channels, while rebuilding their entire marketing ecosystem from the ground up.
They knew it was time to get clear on who they were talking to, how they talked to them, and how every touchpoint reflected their brand.
SERVICES
Brand Strategy, Brand Identity, Tone of Voice, Brand Architecture, Marketing Roadmap
WHAT WE DID
We hit reset, stripped things back to basics and built a marketing roadmap that worked for the now bigger Integrity Tyres. Growth had gotten them here, but now it’s time to turn those new stores into busy ones.
Starting with store-specific KPIs, we analysed their existing marketing landscape to get sharp on the audience. With that clarity, we developed detailed audience personas, so every message would land where it needed to with no guessing.
Next up was a brand voice overhaul. We refined their tone of voice to sound like the people behind Integrity Tyres – confident but approachable, expert without the ego –consistently across all channels.
We didn’t stop there. We refreshed the visual brand identity, modernising key elements without losing what made Integrity Tyres instantly recognisable to their customers.
We updated every digital touchpoint we could, with signage and print to come in due time.
Most importantly, we laid down a clear brand architecture and developed a playbook covering the brands ethos, verbal and visual identity. This isn’t just a set of guidelines. It’s a unified system that makes sure anyone representing Integrity Tyres knows exactly how to keep the brand consistent, strong, and growing.
